Blog

Insights, trends, and stories from our team on design, technology, and creative innovation.

Recent Posts

Design

Designing for Wellness: Beyond Step Counts

Health and wellness apps have exploded, but most fail to create lasting behavior change. Here's what actually works.

Dec 22, 20255 min
Design

Branding in the Age of AI

AI can generate logos in seconds. Does that make branding obsolete? We argue the opposite—brand strategy matters more than ever.

Dec 10, 20254 min
Design

Streaming Wars: Designing for Content Discovery

With endless content libraries, helping users find what to watch is the central design challenge for streaming platforms.

Nov 27, 20253 min
Process

The Research That Matters

User research is essential, but not all research is created equal. Here's how we focus on insights that actually drive decisions.

Nov 13, 20255 min
Design

Designing Voice Interfaces: Lessons from the Field

Voice interfaces promise natural interaction but deliver frustration when poorly designed. Here's what we've learned building voice experiences.

Oct 29, 20253 min
Culture

Finding Projects That Matter

Not all projects are created equal. Here's how we evaluate opportunities and choose work that creates meaningful impact.

Oct 15, 20254 min
Design

The Enterprise Design Challenge

Enterprise software has a reputation for being ugly and hard to use. It doesn't have to be that way.

Oct 1, 20254 min
Process

Prototyping at the Speed of Thought

High-fidelity prototypes have transformed how we communicate ideas and validate assumptions. Here's how we approach rapid prototyping.

Sep 16, 20254 min
AI

When AI Isn't the Answer

Not every problem needs machine learning. Here's how we evaluate when AI adds value—and when simpler solutions are better.

Sep 2, 20254 min
Design

Trust and Safety: Designing for Community Health

Building safe online communities requires more than content moderation. It requires designing systems that encourage healthy behavior from the start.

Aug 19, 20253 min
Process

The Art of the Design Audit

Before building anything new, we conduct thorough design audits. Here's our process for uncovering opportunities and avoiding costly mistakes.

Aug 5, 20254 min
Culture

Hiring Designers Who Think in Systems

The best designers don't just create beautiful screens—they build coherent systems. Here's how we identify and attract systems thinkers.

Jul 22, 20254 min
Design

Designing for Healthcare: A Human-Centered Approach

Healthcare technology demands a unique design philosophy. Here's how we approach building products that serve both providers and patients.

Jun 15, 20253 min